Step 4: Build Connections

 Build Connections

Actually building your business is about taking actions to get our message out into the world.   

In the last 50 years, the way people communicate and connect has dramatically changed.  In today’s impersonal world, what people want, need, and look for, is a real connection – to a person, a product or even a vision.  Even if your strategy is online marketing, sooner or later you need a personal connection with your potential customer or partner.

Finding people who desire what you and Simplexity have to offer is most commonly referred to as “prospecting”.  We refer to this activity primarily as “connecting”, for it is our belief and experience that it is a genuine connection that leads to a new consumer or business partner making the decision to join your organization, try your product.  We use both words.

There are two aspects to successfully building your organization over time:

Finding Ways to Meet New People

Connecting to your first list of friends and acquaintances is a wonderful way to get your business started.  You know them; you can relate to them; and usually, they want to help you succeed.

However—after you have gone through your first List, where will you continue to find your customers and business partners?

Unless you are in a position where you continually connect with new people (professionals like doctors, chiropractors and professional speakers, for example), eventually you will deplete your original list of names.

It is at this point that many new Associates fail.  Their business stops feeling exciting as they struggle to make new connections…their energy for this business, and then the business itself, languishes and falls apart.

Before this point, you need to have decided upon, planned, and implemented 2-3 viable methods for creating ongoing contacts and connections. 

Successfully Connecting to the People You Meet

Once you have strategies in place and are regularly meeting new people, you then need to be able to connect

Business Building Rule #3

If you don’t listen, you will never be able to determine if the person you are connecting with is looking for what you have to offer.

Example: You might know that Mary, who is 20 pounds overweight and tired all the time, would benefit from our products.  What you might not know that Mary has gained 20 pounds due to the stress of being out of work, and is chronically tired from constantly fighting her fear of running out of savings before she can land a new job.

So—is Mary looking for a solution to a nutritional problem…a stress problem…or an economic problem?  Is she even open to change?  You must find out how she perceives her needs and if she is looking for a solution.  Only then is it appropriate to offer one.

Listening is a skill you need to develop.  There are many resources dedicated to helping you improve your listening ability.  Invest in developing your listening ear.  Practice with your upline team and mentors, co-workers and family.  It is a skill that will help you throughout all aspects of your life.

Must Read Resources & Actions

Business Basics Rules & Skills

Build Connections Part 1: Your Niche

Build Connections Part 2: Assessments

Assessments Worksheet

Build Connections Part 3: Marketing Channels

The Skill of Listening

Recommended Reading

Marketing 101: The 3 Levels of Connection

Marketing 102: Active vs Passive

The 5 Stages of Finding Clients

For more Connecting Resources:

Resources, Step 4 Build Connections